As online shopping rises in popularity, it’s now more important than ever for eCommerce stores to invest in shipping optimization strategies and a solid shipping platform. Consumers are growing accustomed to the fast, free, and reliable shipping services that they receive from companies like Amazon Prime, and are expecting the same caliber of efficiency from every online store that they purchase from. Nothing screams “I’m never shopping here again” like a missing package or one that takes ages for a customer to receive.
Some of the biggest pains companies experience when trying to find the best shipping solutions are reducing their shipping costs on diverse parcel and enhancing the post-purchase customer experience. Nowadays, these issues are difficult to solve unless businesses invest in SaaS shipping solutions. Platforms that optimize shipping strategies give companies a competitive advantage by reducing costs, increasing profit margins and minimizing stress through logistics automation and intelligence. An example of a shipping platform that helps businesses achieve these goals is ShipHawk.