How much is free shipping really costing retailers?
CEO and Co-Founder Jeremy Bodenhamer was recently interviewed for an article published by Retail Dive on free shipping for retailers: How much is free shipping really costing retailers?
Since online retailers are only accessible to consumers through a screen, how can eCommerce find a competitive advantage over brick-and-mortar stores?
“When the retailer figures out these unknowns and finally knows what these costs are consistently, ahead of time, they can then make that decision about free or subsidized shipping. Then it’s a rational decision.”
Read on to learn what CEO, Jeremy Bodenhamer, has to say about how online retailers can offer shipping free of cost without impacting their bottom line.