CEO and Co-Founder Jeremy Bodenhamer recently wrote an industry thought piece published in Inbound Logistics about online shipping: Shipping for the Digital Age.

“Robots, autonomous vehicles, and other fancy hardware like drones are the cool new toys in logistics. Although logistics and transportation is one of the largest markets on the planet, the relative lack of innovation in the sector is surprising.

Marty McFly and the rest of the “Back to the Future” crew predicted that this year—2015—would be the year for innovative vehicles like hover-boards. And though we’re still waiting on that, we can make phone calls without touching a button, print images in 3D, and start our cars without ever putting a key into the ignition. Flying DeLoreans can’t be that far away.

Why, then, has it been so difficult to find new and innovative ways to move physical goods from one place to another?”

Read on to learn what CEO, Jeremy Bodenhamer, says about online retailers using logistics automation for their eCommerce stores.