CEO and Co-Founder Jeremy Bodenhamer recently wrote a thought leadership piece featured in The CEO Magazine: Shaping Up Your Company’s Shipping Practices.
Most retailers experience online shopping cart abandonment due to the cost of shipping.
“[M]any retailers simply don’t have a clear and easy way to calculate the costs of packing and shipping items, or a to way share those figures with potential customers. In turn, many customers come to a screeching halt during the check-out process when they finally see the shipping costs associated with their purchase, and many abandon their purchase altogether. Business suffers as consumers get cold feet due to a lack of transparent total cost and shipping estimates.”
Read on to learn how retailers can implement effective shipping practices through pricing, packaging, and process.