The Importance of Carrier Selection in eCommerce
When people think of carriers they typically think of the big parcel players: USPS, FedEx, and UPS. But retailers that ship a diverse range of goods must often rely upon an equally diverse array of carriers in order to create a seamless fulfillment experience. Your carrier selection must align with your customers’ shipping preferences, your internal process, and your inventory type. No matter what items you ship, the efficacy of the carrier, their customer service, and ability to meet tight delivery deadlines will directly impact your customers’ buying experiences and ultimately your brand.