Why Online Buyers Abandon Shopping Carts

Shopping Cart Abandonment

Almost everyone can relate to that feeling of spending hours perfecting your online shopping cart, only to end up abandoning it. According to BI Intelligence, almost $4 trillion worth of merchandise will be abandoned and left unpurchased this year alone.* This figure is especially troubling for online retailers, who want to prevent this sudden shopping cart abandonment and are looking for reasons why consumers suddenly abandon shopping carts.

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