How Can Unified Tracking Help Your Business?
Once a customer has purchased your product online, shipping is the only roadblock between your eCommerce business and a happy customer receiving their item. As simple as that sounds, there are actually many factors that businesses must incorporate in order for items to be delivered exactly how and when customers want them. Items must be delivered with the correct service type, for the cheapest rate, in a timely manner, and have a package tracking system that is easily accessible and convenient.
Having an easy and transparent shipping system can increase customer experience and loyalty, which is an integral key to your business succeeding. However, the problem is that the more options that customers require, the more carriers you need to use to satisfy all their needs. In order to provide customers constant shipping updates, businesses have to either integrate each carrier’s tracking service into their platform, send customers to an external carrier site, or leverage a software solution. Having to constantly direct customers to a range of different carriers or integrate carriers one by one can be extremely time consuming and inconvenient. This brings us to the third option: integrating a software solution.