Using Shipping Data to Improve your Customer’s Buying Experience
With the ability to shop anytime and anywhere, customers have higher expectations about their overall buying expectations, especially fast and/or free shipping. To retain customer loyalty and increase customer satisfaction, online retailers should leverage shipping data to ensure the best experience for their customers from the moment they check out all the way through delivery.
Decisions based on data
When consumers buy products online, they typically don’t consider the price of shipping until their selection is in the cart. At that point, retailers want to ensure that nothing detracts from completing that buying experience. And yet shipping is still a leading reason why consumers abandon shopping carts. Furthermore, the ‘Amazon Syndrome’ has created an online buying culture built on the expectations that shipping is free, fast, or both.