The Online Shopping Cart of Tomorrow

The Online Shopping Cart of Tomorrow

One of my favorite adventures circa de childhood was going grocery shopping with my mom. As a sultry, but charming kid, I would often see if I could fill the cart with forbidden items—cereal with marshmallows, bags of candy or an array of cookies. I rarely got past her seemingly constant gaze, but if I did, my dreams were ruined by the time we got to the checkout stand. She knew exactly what was on her list, and it did not include my fantasy-filled edibles.

READ MORE

Why Online Buyers Abandon Shopping Carts

Shopping Cart Abandonment

Almost everyone can relate to that feeling of spending hours perfecting your online shopping cart, only to end up abandoning it. According to BI Intelligence, almost $4 trillion worth of merchandise will be abandoned and left unpurchased this year alone.* This figure is especially troubling for online retailers, who want to prevent this sudden shopping cart abandonment and are looking for reasons why consumers suddenly abandon shopping carts.

READ MORE