The Cross team is always innovating to put reliable products into the hands of its customers fast, even when accommodating
requests for extremely specialized solutions. The Greensboro facility, which originally served as a pick-pack-ship warehouse
operation, began to scale its on-site manufacturing capabilities to better serve its customers but the limited size of the campus
presented a dilemma. It either needed to expand or find a way to improve warehouse cube utilization to not only include space
for traditional order fulfillment, but also leave plenty of room for expanding production capacity.

Leadership recognized an opportunity to install a Vertical Lift Machine (VLM), a type of Automated Storage and Retrieval System
(AS/RS), to optimize the facility’s existing space, but without accurate product dimensions and weights, the VLM wouldn’t be fully
effective. With thousands of SKUs, the time it would take to manually collect the weights and dimensions of each item was cost
and resource-prohibitive.

Cross found exactly what they needed with ShipHawk Dimensioner, a handheld dimensioner solution that streamlines the process
of collecting weights and dimensions. Moving thousands of products into a VLM is no small feat and it’s even more complex for
companies like Cross that work with thousands of parts, of extreme size differences and irregularly shaped. The Cross team used
ShipHawk Dimensioner to gather dimensions and load thousands of products into the VLM in just three months, bringing the
storage system to nearly 90% of its capacity. “This was our first time using a dimensioner and it worked great. We used it to get
everything into the vertical without any issues,” said Ryan Edwards, Warehouse Manager at Cross Company.

The dimensioner’s 3D sensors enabled Cross to capture accurate weights and dimensions with the click of a button and
seamlessly sync the data to NetSuite, eliminating the need for time-consuming and error-prone manual processes involving tape
measures and bulky and costly legacy dimensioner systems. “The dimension data syncs over to NetSuite correctly without any
issues,” said Edwards. The solution made it easy for the team to quickly determine the optimal layout for the VLM, streamline its
putaway processes and optimize its warehouse layout.

The project has been a big success for Cross because it’s enabled the company to expand beyond traditional pick-pack-ship
processes to support in-house manufacturing workflows and reduced the time it takes to pull parts for work orders by about 30
minutes, continued Edwards.

The team is looking forward to using Dimensioner to next improve their shipping process by efficient cartonization of parcel and
less than truckload (pallet) shipments, which will reduce shipping costs.