As a result of the eCommerce boom spurred on by COVID-19, Hammer Nutrition saw demand for their products skyrocket. Although their order volume was steadily increasing prior to COVID, as a health supplement provider during a pandemic, the surge in orders further amplified the reality that their previous shipping software was a bottleneck preventing them from getting more orders out of the door quickly and accurately.

Regardless of how hard they tried, the team at Hammer Nutrition just could not ship more than 300-400 orders a day. While NetSuite Shipping worked for the business when order volume was lower, to keep up with customer expectations, a change had to be made. “We knew we outgrew NetSuite Shipping because we just couldn’t get orders out fast enough,” said Brandon Harrell, IT Director and Project Manager at Hammer Nutrition.

• Slow order processing times due to heavy reliance on manual processes, unnecessary clicks, and human decision making.
• No ability to compare shipping rates – they were also allowing
  customers to select carriers when placing orders on the website, so NetSuite rates would only pick from what was available on the website and selected by the customer. The result was that there was no way to select a more cost-effective shipping rate that also met delivery requirements. “There was no consciousness for selecting shipping rates,” said Harrell. “The rates came in without a way to compare. We probably bled $100K in shipping just because of the clunkiness.”
• Onboarding time was painfully slow, making the cost of hiring more workers astronomical in both time and money.
• No cartonization or packing optimization capabilities. There was no way to tell the warehouse team how to ship each order correctly, meaning that it was up to them to decide the best box/carton for each order. The result was that they were paying for incorrectly packed orders that ate away at their bottom line.