Case Study:
JOOLA
Overview
Established in Germany in 1952, JOOLA has been trusted by professional athletes as a
premier manufacturer of table tennis and pickleball equipment, apparel, footwear and
accessories for decades. The company introduced JOOLA Pickleball in 2022 and has
quickly become one of the most in-demand brands in the sport.
JOOLA’s support of North American Table Tennis (NATT), USA Table Tennis (USATT) and
USA Pickleball (USPPA) helped fuel the growth of both sports in North America. In 2019,
JOOLA was acquired by Sport Squad, Inc. It is headquartered in Rockville, Maryland, and
has a wide distribution network with offices in Germany, Brazil and China.
Benefits and Key Outcomes
Time to process orders dropped from 30 minutes to 30 seconds (98% reduction)
400% increased daily order throughput
Seamless NetSuite integration
Reduced shipping costs with ShipHawk’s rate comparison feature
Challenge
Just as dedicated athletes approach their craft with speed, agility and determination, so must the brand they rely on for all of their
must-have tools. JOOLA, like others in the sports industry, faces intense competition and is under constant pressure to deliver
products swiftly to meet consumer demand. The company expanded its product lines to keep pace with a surge in pickleball
popularity, creating even more pressure to fulfill orders on time.
JOOLA’s previous shipping software had integrations with UPS, USPS, and FedEx, but the time spent waiting for orders to
process significantly delayed operations. The number of manual decisions made by the warehouse workers, including box
selection, carrier, and service level all increased shipping costs and there was no ability to rate shop in the system. Additionally,
JOOLA needed to manage small parcel and less-than-truckload (LTL) shipments, requiring a more robust solution to handle its
evolving logistics needs.
Solution
JOOLA leveraged ShipHawk’s shipping solution to transform its fulfillment workflow, enabling a more integrated and efficient
approach to shipping management. ShipHawk syncs seamlessly with JOOLA’s existing systems to deliver a 98% improvement in
the time it takes to process and fulfill orders. Previously, it took up to 30 minutes under JOOLA’s old software to process an order,
but this has been reduced to just 30 seconds with ShipHawk, resulting in an incredible improvement in fulfillment capacity.
“Before we had ShipHawk, we were struggling to push out up to 200 orders per day. We had to get the order picked, go into our
integrator, and wait up to 30 minutes for the system to write back to the shipping software,” said Yao Lin, Operations and
Logistics Manager at JOOLA. “With ShipHawk, we’re able to ship 1,000 orders every day.”
With ShipHawk at its back, JOOLA has achieved a 400% improvement in shipping volume. Plus, it has instant access to multiple
shipping carrier rates and counts on the solution to quickly identify the fastest and most cost-effective shipping rates for both
small parcel and LTL shipments.
ShipHawk’s Smart PackingTM feature for cartonization helps JOOLA select the right box or pallet for every order. Shipping
palletized LTL shipments globally or for specific sporting events is easier than ever before, resulting in more satisfied customers
and increased visibility for JOOLA in the US and abroad.
ShipHawk gave us a lot of visibility and insights into where we want our shipping level to be. That increased our fulfillment performance, as well as shipping speed and ability to tailor the customer experience