Everyone needs a good pair of sunglasses, and consumers were immediately drawn to Shady Rays’ quality products and standout
customer service. Its business grew rapidly, sustaining 20% year-over-year growth for six years in a row. In addition to the eight
retail locations and eCommerce operation, Shady Rays continued to expand into new sales channels that increase complexity,
including optical partners for prescription glasses, which require detailed order flows that were difficult to manage on manual
systems; international imports; and event selling and bulk fulfillment at major events like NASCAR races and music festivals.

Although Shady Rays had built solid fulfillment processes and had the right team in place to succeed, the underlying systems
couldn’t keep up with growth. The combination of increased sales channels, order volume, and overall complexity of operations
created limitations to fulfillment.

Manual workflows and rigid processes made it difficult to onboard new warehouse workers and keep pace with shifting demand.
Working off rudimentary TMS and WMS systems and no ERP made scaling nearly impossible. “We were outgrowing our legacy
systems quickly,” explained Sam Mayic, Information Systems Analyst at Shady Rays. Under the legacy systems, Shady Rays’ daily
throughput maxed out at 10,000 orders, making it difficult for the company to keep up with surging activity during major holiday
sales. Limited functionality like a manual shipping rate table and no ability to interleave cycle counts also slowed down fulfillment.

After deciding on NetSuite ERP and ShipHawk WMS and TMS to unify its fulfillment and shipping, the team at Shady Rays set an
8-month implementation timeline with a non-negotiable January go-live. The team went live with NetSuite and ShipHawk WMS
and TMS on the same day, and the warehouse was fully operational within two hours. The team shipped 5,000 orders in the first
six hours using the new systems, demonstrating immediate stability and continuity.

During its first major sale after go-live, Shady Rays achieved a 50% increase in order-processing capacity compared to its
previous systems. It processed 30,000 orders in just 48 hours during its Memorial Day sale and 90,000 parcels in five days over
the Fourth of July.

While many of the changes implemented led to this increase in throughput, another benefit for the Shady Rays team was the
ability to weave in processes that were already working well for their teams. Rather than forcing a shift, ShipHawk worked with
Shady Rays’ established batch-picking workflow, preserving an efficient method for their order types while adding the speed
and accuracy of a modern fulfillment system. The ability to dynamically adapt operations to different replenishment
methodologies during peak periods, such as summer sales, has further strengthened fulfillment efficiency. Additionally,
interleaved cycle counting features enabled while picking also helped the Shady Rays team maintain exceptional inventory
accuracy at all times.

ShipHawk also simplified seasonal ramp-ups. With warehouse staff expanding from 15 to nearly 90 during peak periods, the
solution’s intuitive design made it easy to train new workers quickly while ensuring accuracy at scale. “ShipHawk is very easy to
understand and easy to teach,” said Mayic. “That’s what allows us to ramp up in such high quantities for a short period of time.”

On the TMS side, Shady Rays uses ShipHawk’s rate-shopping feature to optimize carrier selection and control costs across
thousands of daily shipments, resulting in a 20% reduction in average cost per order. “It’s led to a significant amount of shipping
cost savings,” shared Mayic.

“ShipHawk allows us to provide our customers with the best experience that we can,” Mayic concluded. “It all comes down to
having the right team and the right system in place to handle the workload efficiently. ShipHawk has truly made our seasonal
sale management a breeze and has played a significant role in setting records here at Shady Rays Fulfillment.”