Since packing and packaging is an important part of the eCommerce consumer experience, many online retailers only pay attention to a packages aesthetics and often don’t give much thought to the way items are packed, or to the size of boxes used to pack them, considering box selection only a minute part of the overall eCommerce fulfillment process.
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With the rapid growth of eCommerce, numerous recurring themes relating to the supply chain have appeared, including higher customer expectations for shipping. Here’s the fourth part of the ShipHawk supply chain series about the top trends impacting the supply chain right now and what you can do about it.
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With the ability to shop anytime and anywhere, customers have higher expectations about their overall buying expectations, especially fast and/or free shipping. To retain customer loyalty and increase customer satisfaction, online retailers should leverage shipping data to ensure the best experience for their customers from the moment they check out all the way through delivery.
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When consumers buy products online, they typically don’t consider the price of shipping until their selection is in the cart. At that point, retailers want to ensure that nothing detracts from completing that buying experience. And yet shipping is still a leading reason why consumers abandon shopping carts. Furthermore, the ‘Amazon Syndrome’ has created an online buying culture built on the expectations that shipping is free, fast, or both.
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Whether a brick-and-mortar store or part of the eCommerce realm, there are always struggles, especially in the beginning. Even behemoth online retailers like Amazon face constant challenges and upheaval, with shipping losses amounting to $3.3 billion. Here are the four most common early eCommerce challenges and how to overcome them.
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