Key Trend in the Supply Chain: Increasing Product Diversity

Key Trend in the Supply Chain: Increasing Product Diversity

With the immense growth of online retail, there has been a huge impact on the supply chain. Not only has the supply chain become even more important to eCommerce, it has also become incredibly nuanced with constant innovations. Since efficient and effective supply chain management is a critical part of the eCommerce customer experience, there are several trends emerging from this part of the logistics landscape.

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Innovations in the Supply Chain

Innovations in the Supply Chain

Most brick-and-mortar retailers are looking for ways to innovate their supply chains to accommodate eCommerce, which is the largest growth channel within the omnichannel approach. “The largest U.S. retailers reported strong online sales in their second-quarter earnings reports this week, extending a trend that has seen e-commerce revenue expand far faster than store sales, and several said they are making strides in delivering goods to consumers more profitably,” writes Loretta Chao of The Wall Street Journal. In fact, one of the largest american retailers Target has seen the massive opportunity presented by the surge of eCommerce and is reinventing its supply chain in order to keep up with customer demand with more precise delivery windows.

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