Innovations in the Supply Chain

Most brick-and-mortar retailers are looking for ways to innovate their supply chains to accommodate eCommerce, which is the largest growth channel within the omnichannel approach. “The largest U.S. retailers reported strong online sales in their second-quarter earnings reports this week, extending a trend that has seen e-commerce revenue expand far faster than store sales, and several said they are making strides in delivering goods to consumers more profitably,” writes Loretta Chao of The Wall Street Journal. In fact, one of the largest american retailers Target has seen the massive opportunity presented by the surge of eCommerce and is reinventing its supply chain in order to keep up with customer demand with more precise delivery windows.

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