8 Ways Retailers are Driving Sales with Free Shipping
Thanks to the popularity of mega-retailers such as Amazon, free shipping has transitioned from being merely an occasional offering to the reigning industry standard. With shipping costs cited as the number one reason for cart abandonment and nearly nine out of 10 consumers reporting that free shipping would cause them to shop more frequently online, it’s clear that shipping at no cost is a necessary component for both retaining and attracting new customers.
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