Shipping Automation

June 10, 2015 / Claire Eastburn

Shipping Automation

My parents gave me a Polaroid camera on my 13th birthday. It was exhilarating. I took endless pictures of friends, outings and tween-induced costumes with the push of a single button and watched anxiously as the white film disappeared into a colorful, captured image right before my eyes. It was instant gratification. Mostly, that is. Changing film packs, buying new pieces and lugging around the equipment put a slight damper on my growth as a photographer, and soon the array of mishaps outweighed the once beloved gift.

How to Attract Customers through Shipping

March 21, 2015 / Claire Eastburn

How to Attract Customers through Shipping

Every e-commerce business owner is looking for ways to improve conversion rates and appeal to more customers. Offering creative shipping options has quickly become a way to attract customers, increase shopping cart value, and convert more sales.

Why Online Retailers Offer Free Shipping

March 6, 2015 / Claire Eastburn

Why Online Retailers Offer Free Shipping

One of the biggest challenges online retailers face is how much to charge for shipping products to their customers. Should they offer free shipping or should they charge an additional fee? Shipping is the #1 reason for shopping cart abandonment and last year alone there was over $4 trillion* worth of merchandise left unpurchased in the shopping cart.