Why Online Retailers Should Care about the “Packing Problem”

packing problem

Why Online Retailers Should Care about the “Packing Problem”

Since packing and packaging is an important part of the eCommerce consumer experience, many online retailers only pay attention to a packages aesthetics and often don’t give much thought to the way items are packed, or to the size of boxes used to pack them, considering box selection only a minute part of the overall eCommerce fulfillment process.

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The Most Wonderful Time of Year for Retailers and Parcel Carriers

The Most Wonderful Time of Year for Retailers and Parcel Carriers

Whether it’s “Black Friday”, “Small Business Saturday, “Cyber Monday”, or simply holiday shopping—customers are out in droves making purchases during the months of November and December. In fact, according to the National Retail Federation, the average person is expected to spend $805 this holiday season. Early reports are showing that online retailers are the largest beneficiaries of the holiday shopping season, edging out traditional brick-and-mortar stores. “Consumers spent an estimated $4.45 billion online Thursday and Friday, with Black Friday sales rising 14% from a year ago, according to Adobe Systems Inc., which tracks purchases across 4,500 U.S. sites.” Furthermore, Visa, says that eCommerce spending by U.S. cardholders increased by 22% to $1.5 billion over the Thanksgiving holiday.

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The Demand for Free Returns

customer demands free returns

The Expectation of Free Returns

The average American consumer spends $1,804 a year shopping online. Alongside this immense amount of spending comes increased consumer demands. Retailers have already seen an influx of requests for same-day delivery, which has forced them to innovate their supply chains in order to accommodate this “on-demand” generation of buyers. Another online shopper demand is free returns for their purchases. With companies like Zappos, Nordstrom, and Amazon offering free returns on purchases, it makes customers expect that every online retailer should offer free returns. This consumer demand has led to about 49% of online retailers are now offering free returns on shipping, according to a study done by the National Retail Federation.

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