Using Shipping Data to Improve your Customer’s Buying Experience

eCommerce shipping data

Using Shipping Data to Improve your Customer’s Buying Experience

With the ability to shop anytime and anywhere, customers have higher expectations about their overall buying expectations, especially fast and/or free shipping. To retain customer loyalty and increase customer satisfaction, online retailers should leverage shipping data to ensure the best experience for their customers from the moment they check out all the way through delivery.

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Using Data to Evaluate Shipping Options

Decisions based on data

When consumers buy products online, they typically don’t consider the price of shipping until their selection is in the cart. At that point, retailers want to ensure that nothing detracts from completing that buying experience. And yet shipping is still a leading reason why consumers abandon shopping carts. Furthermore, the ‘Amazon Syndrome’ has created an online buying culture built on the expectations that shipping is free, fast, or both.

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Why is it so Difficult to Determine the Full Cost of Shipping?

packing algorithm

What does it cost to ship?  From the outside, the question seems innocent, innocuous even. Our world revolves around costs, so how could they be so difficult to determine? Every day people are easily accessing and comparing the costs of new cars, real estate, electronics, cupcakes, airfare, groceries and gasoline. So shouldn’t it be easy to access the same information about the full cost of shipping?

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